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In regard to their extensive preservation efforts, Primary Wave Music has already begun to dive deep into the vaults of this iconic brand exploring, restoring and archiving a wealth of Sun artifacts including unreleased material, demos, full session outtakes, historical photography and other family tree assets that weave together the web of connectivity within Sun and how it relates to the rest of music history. Primary Wave is doing this because of their passion and respect for Sun’s legacy and its forever place in popular music.” “As Sun enters its eighth decade, Primary Wave is continuing Sam Phillips’ belief by unleashing many new things that will enhance the celebration of the 70 th anniversary of the birth of Sun Records in 1952. “The rooster and rising sun on the Sun Records label conveys Sam Phillips’ conviction that every new day was an opportunity for something new, and Sam capitalized on this belief as Sun Records became one of the most popular labels of the twentieth century,” says John Singleton, President of Sun Record Company. This year, Sun Records celebrates the diversity and vision of the talent that has helped shape American popular culture for 70 years. Inherent in the music of Sun is a vibrance that has reached across race, age, and gender boundaries. 28, 2022 (GLOBE NEWSWIRE) - “Where Rock and Roll Was Born!” – The independent publishing powerhouse Primary Wave Music is celebrating the 70th Anniversary of Sun Records through new commemorative 70th Anniversary product launches, strategic partnerships, multimedia projects, and branding initiatives.Įstablished in 1952 by Sam Phillips, Sun Records is the home of music legends including Elvis Presley, Johnny Cash, Jerry Lee Lewis, Carl Perkins, and Roy Orbison, and was instrumental in launching the careers of pioneers Linda Martell, Jeannie C Riley, The Dixie Cups, Howlin’ Wolf, Rosco Gordon, and many more.